The choice between portrait and landscape display for events depends on various factors, including the type of content being presented, the event’s layout, and the audience’s viewing experience. 

Here’s a quick outline to help you decide:

Landscape Display:

  • Best for: Most presentations, videos, and slideshows.
  • Advantages:
    • Wider Field of View: Ideal for content that is naturally horizontal, like widescreen videos or presentations.
    • Better for Groups: Provides a more comfortable viewing experience for larger audiences, as the wider display accommodates more viewers across a horizontal plane.
    • Standard Format: Often used for standard projection screens and monitors, making it a familiar format for most presentations.

Portrait Display:

  • Best for: Content that is vertically oriented, such as social media feeds, schedules, or detailed infographics.
  • Advantages:
    • Focused Content: Useful for content like schedules, menus, or signage that benefits from a vertical layout.
    • Space Efficiency: Can be more effective in narrow spaces or for digital signage that needs to fit in vertical areas.
    • Unique Display: Provides a distinctive look that can stand out and draw attention, especially for content designed specifically for vertical orientation.

Choosing the Right Display:

  • Content Type: If your content is primarily horizontal (like videos or presentations), landscape is typically better. For vertical content (like schedules or interactive displays), portrait might be more suitable.
  • Venue Layout: Consider the size and shape of the screens in relation to the event space. Landscape displays generally work well for larger spaces where you need to reach a broad audience.
  • Audience Viewing: Think about the viewing angles and distance. Landscape displays are often better for larger groups, while portrait displays might be used for targeted areas or individual stations.

In many cases, a combination of both formats might be used to cater to different types of content and display needs throughout the event.

When in doubt, reach out. Your audio visual and production partners are here to help you select the best solution for your needs.

Connect with the CCR Solutions team here info@ccrsolutions.com